Search Engine Optimization — How to Get People to Find Your Website

Nothing is more frustrating than to have a great website that nobody can find. You sell great products or services, and your customers love them, but other people who might need them just don’t see you when they’re looking for what you sell.

Search Engine Optimization (SEO) is the implementation of techniques that make it easy for the search engines to find and index all of the pages in your website, and to properly classify and rank them for the words and phrases that are most relevant to people who are your potential customers. SEO helps you rank better in the “organic” results of the search engines. Organic search results are the results the search engines determine on their own, you can’t buy them or manipulate them (at least not without risking being banned from the search engine), you have to earn them. Even though you don’t have direct control over the rankings, there are techniques, many of them based on the advice of the search engines themselves, that can help make your website more likely to be found.

How WSI Helps You Achieve Search Engine Sucess

WSI has helped businesses of all sizes, across all kinds of industries, achieve better search engine results. How we do it is really no secret, it’s based on years of experience and a dedicated team that stays up to date on the latest techniques and diligently applies them on a consistent basis. Here’s an overview of the process:

Keyword Research

Keyword research is the foundation of any SEO campaign. Knowing which keywords are most often searched for, and which ones have the lowest amounts of online competition are key to understanding where your best opportunities lie.

Website design

Search engines send automated “spiders” to “crawl” your website and discover its content and structure. A clean, simple navigation scheme makes it easy for search engines to find and collect the information they need about your website. We can work with your web designer, or if needed, bring our own web design resources to bear to make sure that your website design is optimized for SEO.

Content

The words on your web pages are as important to search engines as they are to your human visitors, and it’s critical that those words be considered to be of the highest quality by both. In addition there is information internal to the code of your web pages (called “metatags”) that is useful to search engines even though human visitors can’t see it. WSI assures that your web pages contain the right content for best results.

Local search

Search engines have great tools available to local businesses, since their customers (searchers) are overwhelmingly interested in finding businesses that are local to them. WSI will help you make use of these tools so that people looking for you local business won’t just find your website, they’ll find pictures, maps, product and service information that will direct them right to your door. WSI consultants are experts in Local Search.